Korean Fashion Brand for Vietnam

By Di Li

This is the third time VIENUS organized a fashion show and attended a fair in Vietnam. As a new fashion brand-name in Vietnam but Vienus promises to be one of the leaders in the Southeast Asian region. The Vienus products are made of special material that is used for the first time in the world. The designers have tried to find fabric that is quickly moisture-absorbed and fast-dried. Especially it is used for making raincoats. They said when we wear normal a raincoat, we feel a little sticky because of humidity. But this special kind of fabric which has two opposite functions that the supper water repellent outer layer sheds rain, can absorb and dry body sweat at an incredible rate. The idea is from data of hot and humidity weather in Vietnam. It is over 25oC except December, January and February in Hanoi. The yarn of PTT is newly developed by Dupont. It is differentiated from existing Coolever, which is obtained by using PTT polymer. In addition, PTT provides various benefits such as soft touch, vibrant color, chlorine and UV-resistance resulting from unique molecular structure. The second fabric used is Bi-tech with two main functions which compliment each other ultra water repellent outer layer super wicking and absorption inner surface. And the last is ice fill. It has the larger dimension of yarns than others so a person is going to feel to be cooled by physical heat absorption. It also blocks IR rays by Nano Aqua Chemical. The last characteristic is ice fill is to be made with Xylitol. Xylitol takes more heat from the body when the sweat evaporates so when a person wears these clothes, he/she feels much cooler as three degrees less than normal temperature.

Last year, Vienus created characters of the twelve zodiac, created traffic signal. The idea was created when the fashion designer Dolien Han drove from Tan Son Nhat Airport to the center and saw three accidents. Right there he wondered why he didn't create something to help Vietnamese people to prevent from accident. Then he thought of using fluorescent and luminous paint, also using reflection sheet for the clothes of motorcyclists. Vienus, a fashion brand, comes from the Vietnamese flag. The yellow star in flag is called Venus in astronomy. So they attached three front digits in Vietnam and Venus to make Vienus. It means Vienus is created only for Vietnamese people? Mr Han said yes. He loves Vietnam and always thinks of the way that contributes to Vietnam, not just for benefits. But he also hopes that he will be successful in franchising and enlarging the market in America, Europe and Southeast Asia after he set up a fabric factory in Vietnam. Now Vienus company is launching T-shirts, pants and skirts (65 percent of total), 10 percent with jumper, one-piece and vest, raincoat is 15 percent of total and the last group is 10 percent with gloves, cap, and neck cover for women who want to have white skin in this area. Particularly, all of them are casual, sport and loved by the young people who like convenient and young clothes. Vienus is planning to open a range of shops, department stores, branches and outlets in big cities which have a population of over two million.

Designer Dolien Han whose name goes with a lot of fashion brands in Europe and North America comes from Korea. He has graduated from fashion designing in Paris. He has experience in designing at the biggest fashion centers of the world like Paris, Rome, New York and Seoul. When he started investing in the Vietnamese market, many people advised him not to do that. "He is going to be broken", they foretold. But Dolien Han determined to follow his plan. He thinks he will be successful, but more importantly, he wants to do something for the country he loves. He said, "I don't know why I feel close to Vietnam". Last year, he found a model who has endorsed his product. Miss Nguyen Thanh Ha entered the final contest of Nguoi dep Kinh do Viet Nam (Miss Vietnamese Capital Cities). She was not the most beautiful contestant but Dolien Han believes that she has a face suitable for his products and she can contribute to promoting his brand image.